Adverts aimed at luring British businesses to France after Brexit banned from London Underground
Normandy Development Agency is an advertising agency which promotes economic growth in northern France. But they seemed to have caused a faux pas with the Transport for London (TfL), after they produced an advertising campaign that pokes fun at Brexit with the aim of luring business across the Channel.
TfL has refused to run posters that urge entrepreneurs worried about the UK’s withdrawal from the EU to “vote with their feet” because they may cause “public controversy or sensitivity”.
One featured a mock-up of a fictional newspaper with the headline: “British business owners can now vote with their feet and leave post-Brexit fears behind.”
It also carries a mock classified dating advert reading: “Hot entrepreneur wanted… Someone allergic to post-Brexit tariffs, legislation and restrictions preferred.”
TfL said the advertising campaign “did not fully comply with our advertising guidelines”, which does not allow images or messages which “relate to matters of public controversy or sensitivity”.
The campaign, created by London-based creative agency Splash Worldwide, will still run in national newspapers in the coming days and will be displayed on a bus touring Birmingham, Bristol, Cambridge, Manchester and London.
Herve Morin, president of Normandy Regional Council, said: “Brexit gives Normandy a unique opportunity to welcome British businesses who decide to stay at the heart of the European Union.
“The Brexit deal might not happen tomorrow, but British entrepreneurs are given the choice to decide for themselves if they want to expand their companies in Normandy.”
Paris and the northern region of Hautes-de-France are among other French areas which have attempted to woo UK firms.
It remains to be seen if the bids will have any success.