Facebook’s ‘teen’ problem
Teenagers are turning away from Facebook more than ever while the popularity of Snapchat continues to grow, according to fresh research.
Market analysts have found that around two million kids in the UK aged between 12 and 17 will use Facebook regularly this year, or 71 per cent of that age group. But that’s an eight percentage point drop on the previous forecasts made by emarketer.
For those aged between 18 and 24, that figure stands at 83 per cent – a five percentage point decline on previous predictions. It’s also forecast that use among this group is likely to fall to 81.5 per cent by 2021.
Snapchat use however, has rocketed in recent years, though remains behind Facebook overall. It’s now used by 43 per cent of the population, more than double what it was three years ago. Facebook use among all ages in the UK stands at 86 per cent.
This marks an interesting trend however and it now appears that Facebook has a ‘teen’ problem. Bill Fisher, emarketer senior analyst has said that “there are now some early signs that younger social networkers are being swayed by Snapchat. The challenge and opportunity for Snap is how to appeal beyond that core youth demographic.”